Archive for: Alternative Travel Project

Oct 21, 15

Stana Introduces LA Mayor Eric Garcetti at GloSho15

The Cleantech Global Showcase is an annual event held in Los Angeles and hosted by LACI (Los Angeles Cleantech Incubator). This conference brings together 600 visitors and 32 investors representing 50 companies from 14 countries. This international group of industry leaders explore the cutting edge of cleantech investment, entrepreneurship and innovation.

Stana spoke about the Alternative Travel Project on stage and introduced Los Angeles Mayor Eric Garcetti to kick off the event. It’s wonderful to see Stana’s work through ATP expanding!

Home > Public Appearances > 2015 > Cleantech Global Showcase

Oct 20, 15

Help ATP in the LA2050 Grants Challenge

The Alternative Travel Project is up for the LA2050 Grant again this year. Several projects are submitted to the challenge that aim to help the city reach its goals of making Los Angeles the healthiest place to live by 2050. There are 5 categories: Learn, Create, Play, Connect, Live. There are two winners from each category, one chosen by popular vote and one chosen by the jury. Each winner will receive $100,000 to implement their idea.

The Alternative Travel Project is competing in the Live category and you can vote for it HERE. To vote, you need to register and must be over 18 years of age and a US citizen. That means you cannot vote if you live outside the US, but you can help by spreading the word! Voting closes on November 3rd. Let’s do what we can to help Stana and ATP achieve their goal!

Oct 15, 15

Metro Los Angeles & Alternative Travel Project present: IN HER SHOES

ATP finally released a short video from the “In Her Shoes” panel Stana spoke at back in March. Check out the hightlights!

Aug 28, 15

Stana Discusses ATP With Google Talks

You can finally see video of Stana talking about Alternative Travel Project with Google Talks from back in June. It’s amazing to hear Stana talk about this and just how passionate she is about this cause! Photos from the event have already been in the gallery, which you can see HERE.

Jun 24, 15

Stana Discusses ATP with “Talks at Google”

Stana attended a “Talks at Google” panel on Monday to talk about the Alternative Travel Project. The event lasted about an hour, and should be posted online on the official “Talks at Google” youtube channel. As soon as the video is available, I’ll post it here on the site. In the meantime, check out photos from the panel! There were no professional photos taken, but a lot of people were generous enough to share their personal photos on twitter and instagram.

Home > Public Appearances > 2015 > ATP at “Talks at Google”

Apr 16, 15

Magazine Scans: People & TV Guide

I’ve added two scans to the gallery, of Stana in People Magazine talking about Alternative Travel Project, and a TV Guide article about the next two Castle episodes. Follow the links for full size!

Home > Magazine Scans > People Magazine – April 2015
Home > Magazine Scans > TV Guide – April 2015

Mar 04, 15

Stana Katic’s Alternative Travel Project And Metro Take On Women’s Safety Issues

Many of us who’ve traveled via public transit have experienced “unpleasant moments,” from irritating delays to foul smells to unwanted attention and inappropriate touching (or much worse). But the percentage of people actually reporting or filing official complaints remains low. Most riders—us included—try to ignore the shenanigans, bury their heads in books and phones or disembark at different stop to avoid getting involved.

But there’s a movement in Los Angeles encouraging riders to speak up. On Monday night Metroand the Alternative Travel Project presented the salon, In Her Shoes: Women in a Car-Free LA From Using The System To Running It at Maker City in DTLA. The event brought together a group of transit officials, riders, policy experts and other interested parties to share resources and information and talk about what can be done so that more people—women, in particular—would feel more empowered to opt for car-free travel.

While the ATP and Metro-sponsored event focused on safety issues, the panelists—led by advocate, actress and ATP founder Stana Katic—also talked about their personal stories of car-free travel and living; discussed upcoming Metro projects; the use of technology; millennials’ attitudes toward public transportation; the health benefits of car-free travel and, most importantly, resources to share and ways the public can get involved to improve the transportation system in Los Angeles.

Here are 8 of the best quotes/takeaways from the event:

Remember that it’s our system. Lindy Lee, deputy CEO of Metro, said that riders can influence and even change routes. People can email Metro or attend public hearings to help determine whether the system is best serving their needs and appropriate locations. “It’s not Metro’s system. It’s your system.”

The last mile is just as crucial as the rest of the trip. Margot Ocanas, pedestrian coordinator for the L.A. Department of Transportation, discussed the need for safe routes for transit riders walking that last bit after disembarking from a bus or train. She talked about engineering improvements and calibrating signals that give a pedestrian a head start in a crosswalk, which can help improve their visibility to drivers.

Public safety tips. Chief Ronene Anda, head of Transit Policing Division, Los Angeles Sheriff’s Department, offered the audience some practical advice for safely navigating public transportation (“You look lost, you look like a victim.”). She also stressed the reliance on the public to help be the eyes and ears for the LASD. “You can imagine what we could do if we knew about it.”

Technology can make us safer. Anda also touted the use of technology—including 10 cameras on every bus—to help riders feel safe. Anda also directed the audience to check LADOT’s site for real-time bus information and service alerts. She recommended the use Metro’s Transit Watch App, which is an anonymous way for riders to communicate directly to Metro Sheriffs about suspicious activity or ride quality problems at a Metro. She also reiterated the go-to number 888.950.SAFE (7233), which is directly linked to sheriff’s dispatch. (If you don’t have a phone or you don’t get a signal, you can use emergency phones at rail stations or ask the bus or train operator to get in contact with the Sheriff’s Department.)

Young Angelenos are giving up their cars—voluntarily. Shauna Nep, director of Community & Innovation at the Goldhirsh Foundation, talked about a “culture shift” toward home- and car-ownership for millennials and how more are opting for car-free lifestyles (as well as Uber and Lyft).

Fewer cars on the road are good for everyone’s health. James Haw, director of Environmental Studies, USC, talked about the health impact of fewer cars on the roads, and reiterated the data that shows that people who live or work near freeways have higher exposure to emissions and particulates, which lead to a host of greater health issues including premature births, asthma and reduced lung function in kids, heart attacks and other issues. He added that particulates from motor vehicles can be reduced if more people were to leave the car at home and re-train themselves to adapt to the new behavior of adopting public transit.

Personal stories. L.A. college student Valeria Ceballos, talked about her daily experience—both good and bad on the Metro—and how the Metro and public transportation is essential to her independence and mobility. Luba Katic, from the Ontario Ministry of the Environment and Climate Change (and Katic’s aunt), talked about her choice to live a car-free lifestyle. Her family has gone without a car since September, and she said that while her choice isn’t the easy route—especially when showing the audience pictures of a terrible Toronto winter—she says it’s worth the monetary savings and additional quality time with her kids.

A Star Trek reference. Closing the salon, Stana Katic—a public transit rider herself, who founded ATP in 2010 to encourage people worldwide to “GOcarFREE” for just one day and to encourage public planners/policy makers to create safe travel infrastructure—chose a quote from “philosopher Jean-Luc Picard” who said that if we can teach people to “beam across the galaxy, we can teach a kid to take a bus to Studio City.”

Video from the In Her Shoes salon will be posted on Metro’s The Source blog later this week.


Mar 04, 15

Stana Katic Shows How One Person Can Make a Difference

Actress Stana Katic is most famous for the co-starring role of Detective Kate Beckett on ABC’s Castle. She also wow’s people with her stunning beauty and fashion sense when walking the red carpets of various entertainment events.  However, Katic is more than a talented actress and pretty face.   You would think the long hours it takes to film Castle – there are often 12 to 16 hour days – would be enough to tire a person out.   Not Stana Katic!  In  her spare time she has taken her concerns about our environment and taken steps to make a difference in repairing it via her global initiative, The Alternative Travel Project(ATP) which encourages people to go car-free for just one day. (For more on ATP check out the website:

On March 2nd, 2015, the Alternative Travel Project hosted an important event in Los Angeles called “In Her Shoes.”  It was a salon/seminar that facilitated discussion about the safety of women using the Los Angeles public transportation system. This event was not a celebrity chat.  It involved people within the larger Los Angeles community that could really provide information on how use of public transportation helps the environment and ways to make the transit system a safer experience for women.

“In Her Shoes” was co-sponsored by Metro Los Angeles ( the transit and transportation agency for Los Angeles County).  Among the panel members were: The Head of Transit Policing Division – Chief Ronene Anda, Professor James Haw – director of environmental studies as USC, Shauna Nep – Director of Community and Innovation at The Goldhirsh Foundation. (Learn more about what the foundation is about

One innovative part of this event was the using of the hashtag “inhershoes” on twitter, which invited people who were and weren’t at the seminar to share their own stories and issues with public transportation and women’s safety. This was a serious discussion about not just identifying the issues, but offering suggestions for solutions.  Here are just a few of the tweets from the evening:

Talking Millenials, tech & environmental impacts with of & Prof Haw of USC

This seems interesting! Here in Rio, we have “women only” cars for peak hours.

. asks how riders can provide input on transit service. Answer: email!

I love the watching the character of Kate Beckett take down the bad guys.  However, I love reading about Stana Katic working to get us all involved in saving the planet – one car-free day at a time even more.  In this case, truth is definitely better than fiction.


Mar 04, 15

In Her Shoes: a discussion about women and a car-free L.A.

Earlier this week, Metro and Alternative Travel Project (ATP) hosted a panel discussion about access, safety and opportunities for women seeking alternativea to car travel. The panel was moderated by actress, activist and ATP founder Stana Katic and comprised of: Metro DCEO Lindy Lee, LASD Transit Policing Division Chief Ronene Anda, LADOT Pedestrian Coordinator Margot Ocañas, Director of Community and Innovation for the Goldhirsch Foundation Shauna Nep and USC Professor James Haw.

Discussion highlights include:
– More getting-around options means more independence — important when you are car free by choice, but even more important when you’re car free by necessity.

– Safety is paramount. If women are going to leave their cars, they have to feel it’s safe to do so. This is an issue that is being tackled in multiple ways, from engineering — LADOT mentions the timing of crosswalk lights to allow pedestrians to walk first, increasing their visibility to motorists — to education (how to report issues while in transit) and technology (cameras on buses and trains, Metro’s Transit Watch app).

– Better first mile/last mile solutions. More people would be willing to try alternative modes of transportation if it were easier to start and complete trips. Shauna Nep mentioned that car sharing options, such as Lyft and Uber, are increasingly popular ways to connect to public transportation.

– Nep also mentioned that owning a car is becoming less important than having the latest tech. Millennials — myself included — prefer spending money on gadgets that connect us to our social feeds. And then transit gives us time to use those gadgets. So basically, tech > driving!?

– Less cars on the road means better health for everyone because today’s cars — while significantly cleaner than in the past — still pollute. So even if it’s just one day a week, won’t you try going car free? Think of the children!

– Stana Katic mentions that while naming rail lines after primary colors is fine, she personally hopes for a “Zebra Line” someday. #IStandwithStana

Want all the fun, nitty gritty details? Make sure to check back for the video recap, coming soon.


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